Posts tagged ‘website’

November 20, 2012

When it’s Time to Reinvent Yourself…

…go all the way.

I’m convinced that no matter how much we love something and we feel fulfilled, sometimes you just need a change. Not because we don’t like it anymore, but because we need to make sure we stay on our toes. We need to channel our ability to stay resourceful and challenge our creativity. Most importantly, we need to eliminate the possibilities of settling so that we give ourselves the opportunity to be better than we were yesterday.

Despite my best efforts to always chase my dreams, and take risks I must admit I have been settling. Not with my job or my personal needs, but with my business. Yes, I’ve taken the leap to become a full-time freelance writer but I was still playing it safe. From my business name, “Writing by Terri”, to the small businesses and local magazines I would chase for a shot at the dream, I wasn’t going all the way. That’s why I decided to change my business name from Writing by Terri to Terrific Words (something I’ve always wanted to do.) I know what you’re thinking. “But Terri, this blog has been named Terrific Words forever!” The truth is, I’ve been scared. I’ve been meaning to change everything to “Terrific Words” but I got nervous half way.

It wasn’t until I was reminded of my favorite phrase, “Don’t do anything half way unless you are willing to be half happy,” that it was time for a change. I needed to take that plunge. Otherwise, I wasn’t doing any favors to myself other than merely selling myself short.

So on that note, I present you with my new business site, http://www.TerrificWords.com and my new “self.”

It was hard to take the leap, but so worth it. Sometimes the worst thing you could ever do is stop yourself from going all the way. Don’t waste another moment of time. The time is now.

In what ways, have you reinvented yourself? Also visit my new site and let me know what you think! While you’re at it check out my ebook and write a review if you feel so inclined! 

TERRIfic Quip: I know I already mentioned it in the post, but I think it’s so good that it’s worth repeating. Don’t do anything half way unless you’re willing to be half happy. 

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January 24, 2012

How I Learned to Love Marketing

Marketing. It’s a word that scares most entrepreneuers and a word I admittedly knew nothing about when I started out. When I first started my writing business I knew nothing about how to adequately market my services. So I did what any young entrepreneur  in the technology age would do. I slapped together a website and portfolio and published it. Then I sat back and waited for the prospects to come running. The only problem was the people didn’t come running. It was more like a trickling of prospects a few times a month. So I decided it was time for a change and time to revamp my marketing strategy.

After doing some research, I found  the words that stuck out the most were social networking and cold calling. So naturally, I drafted a marketing plan that included Facebook and cold calling various businesses in the area. I even threw in some direct mail. Although I had some successes, the problem was I hated every minute of it. I have NEVER been a fan of Facebook and the idea of calling random people to sell them on my services was extremely nerve wracking. As a result, I struggled to push myself to actually do the marketing I planned on. But the I more I did it, the more I hated it. Until one day I asked myself why I was doing it. I was obviously marketing to expand my business, but why did I have to torture myself in the process?

The whole reason why I quit my job to pursue writing was so I would no longer have to do the work I hated. I  could actually LOVE what I do for a living. Wouldn’t taking on marketing projects I hate defeat the purpose? There was no reason for me to continue to dread marketing when no one was forcing me to do it. So I promptly discontinued the cold calls, direct mail, and Facebook to begin a hunt for different marketing strategies I could actually love or at least learn to love.

After I waded through Tumblr, email marketing, and Twitter I finally found my holy grail: In-person marketing and blogging. I also learned to love LinkedIn. Considering I work from home, I jump at the chance to leave the house and socialize with outsiders. And it only made sense to start a blog since I make a living as a writer. What’s funny is the choices seem so obvious now. I can’t believe it took me almost a year to figure this out. Ever since I implemented these tactics into my marketing strategy, I no longer struggle to make time for marketing because it doesn’t feel like work anymore. I actually enjoy doing it. I guess you can say I stopped marketing  since the strategies I chose tend to be fun. And can you believe I yield much better success rates now that I love how I choose to market. Guess my mom was right – Do what you love and the money will come!

It took me almost 12 months of hating my efforts to realize, if I don’t like something I should change it.

Did you have a similar situation? How do you market yourself or business?