Posts tagged ‘Twitter’

February 3, 2012

NYC Fashion Week Event: Texture on the Runway

Unless you’ve been living under a rock, you’re well aware curls have made a big comeback. Not only is wearing curly hair popular amongst students and business professionals, but it’s even making a big fashion statement. So it only makes sense that curls make its debut on the runway during Fashion Week! And that’s where Texture on the Runway comes in.

Exactly one week from today February 11th in NYC, a fashion show of curls hits the catwalk. Naturally Curly has teamed up with brands such as Hair Rules, Curls Unleashed, Matrix, Arrojo, Minardi Color and more to unleash the new era of styling wavy, curly and kinky hair. They’ll be showcasing textured hair styles with highlights, twists, braids and more.  Haircare guru, Taren Guy, of Youtube channel Taren916 will be co-hosting and making her debut on the catwalk as a model.

The best part is this event isn’t even exclusive to media professionals and Fashion week attendees. You’ll be able to follow along in real time via an online platform. Social media gurus and influencers will be tweeting pics, videos, and interviews throughout the event using the hashtag #texturerunway. Your’s truly will be one of them! Start following me on Twitter  from today as I’ll be tweeting news and updates leading up to the event. But the #texturerunway hashtag isn’t limited to social media gurus and influencers. Online viewers can be part of the fun too. Tweet questions and comments using the hashtag and your tweets may be seen on the big screen parallel to the runway. You don’t have to wait till February 11th to get in on the excitement. The hype starts now! Head on over to www.Textureontherunway.com for blogs, news, videos, and tweets discussing the event. If already got two blog posts on the site too.

And don’t forget to follow these brands and social media influencers:

  • @NaturallyCurly
  • @MatrixFamily
  • @HairRules
  • @Curls_Unleashed
  • @Arrojo
  • @MinardiColor
  • @frizzfreeCURLS
  • @Taren916
  • @lovebrownsugar
  • @uneautrenaturelle
  • @blakizbeautyful
  • @naturalsblog
  • @curlymichelle
January 24, 2012

How I Learned to Love Marketing

Marketing. It’s a word that scares most entrepreneuers and a word I admittedly knew nothing about when I started out. When I first started my writing business I knew nothing about how to adequately market my services. So I did what any young entrepreneur  in the technology age would do. I slapped together a website and portfolio and published it. Then I sat back and waited for the prospects to come running. The only problem was the people didn’t come running. It was more like a trickling of prospects a few times a month. So I decided it was time for a change and time to revamp my marketing strategy.

After doing some research, I found  the words that stuck out the most were social networking and cold calling. So naturally, I drafted a marketing plan that included Facebook and cold calling various businesses in the area. I even threw in some direct mail. Although I had some successes, the problem was I hated every minute of it. I have NEVER been a fan of Facebook and the idea of calling random people to sell them on my services was extremely nerve wracking. As a result, I struggled to push myself to actually do the marketing I planned on. But the I more I did it, the more I hated it. Until one day I asked myself why I was doing it. I was obviously marketing to expand my business, but why did I have to torture myself in the process?

The whole reason why I quit my job to pursue writing was so I would no longer have to do the work I hated. I  could actually LOVE what I do for a living. Wouldn’t taking on marketing projects I hate defeat the purpose? There was no reason for me to continue to dread marketing when no one was forcing me to do it. So I promptly discontinued the cold calls, direct mail, and Facebook to begin a hunt for different marketing strategies I could actually love or at least learn to love.

After I waded through Tumblr, email marketing, and Twitter I finally found my holy grail: In-person marketing and blogging. I also learned to love LinkedIn. Considering I work from home, I jump at the chance to leave the house and socialize with outsiders. And it only made sense to start a blog since I make a living as a writer. What’s funny is the choices seem so obvious now. I can’t believe it took me almost a year to figure this out. Ever since I implemented these tactics into my marketing strategy, I no longer struggle to make time for marketing because it doesn’t feel like work anymore. I actually enjoy doing it. I guess you can say I stopped marketing  since the strategies I chose tend to be fun. And can you believe I yield much better success rates now that I love how I choose to market. Guess my mom was right – Do what you love and the money will come!

It took me almost 12 months of hating my efforts to realize, if I don’t like something I should change it.

Did you have a similar situation? How do you market yourself or business? 

January 11, 2012

How To Not Let Wedding Planning Take Over Your Life…

Most people are aware that once a girl gets a ring on her finger she suddenly gets consumed with wedding planning. A lot of women even end up planning their wedding at their day job. For a while, I couldn’t understand why women get so obsessive about planning a wedding… And then I got engaged. With so much information being constantly thrown at you it’s no wonder all things weddings suddenly take over lives. Luckily, writing about weddings is just one of my many day jobs so I welcome the information. But for those who aren’t as fortunate and actually need to focus on something else every once in a while, here are my top tips for preventing wedding plans from taking over your life.

1. Avoid Pinterest like the plague.

I made the mistake of making a Pinterest account recently. It’s only been a few days and I’m already addicted. Why? Because the best photos and inspirations all happen to be wedding related. Who can resist all those pretty photos and pins that pop up so frequently? It’s like a drug and I can’t get unhooked. Save yourself while you can, and wait to join the bandwagon until after the wedding. If not, you’ll never have a non-wedding related thought for a while.

2. Only sign up for a few email newsletters and don’t have them sent to your phone.

You’d be surprised how often you get newsletters sent to your inbox on a daily basis. Imagine how much you’d get once you sign up for updates for three or more wedding newsletters. It’s even worse when you have your emails setup for you cell phone. You’ll be getting wedding updates 24/7 via two mediums. And no matter how hard you try, you can’t avoid it. Take my advice. Nip it in the bud and limit the email subscriptions.

3. Stick to following a handful of your wedding favorites on Twitter.

Don’t overdo it by following 110 wedding planners and 15 college buddies. You’re timeline will be filled with nothing other than tiaras, themes, and bridesmaid dresses. Do yourself a favor and stick to following you top 10 to 15 picks. You can keep up with the other ones on Wedding Wednesday – that’s when they tweet the best stuff anyway.

4. Refrain from downloading any toolbar tickers or desktop reminders.

You know when your wedding day is. There’s no need to download every toolbar, desktop manager, and wedding ticker out there. You’d never be able look at your desktop calendar the same way again. Every click of the mouse would be wedding related! Make a promise and  stick to peeking at  that checklist and countdown by logging into your account on The Knot once every few days. Even if you didn’t, chances are you’ve already carved the date into you memory so you’re good to go.

5. Designate only two days a week to watch TLC or WEtv.

I’ve found that it is impossible to watch either channel without seeing a wedding related commercial or preview once every 15 minutes. But that seems to be the problem with most channels these days. And than of course, there are those constant marathons of Say Yes to the Dress, Cake Boss and My Fair Wedding. It’s never ending.

6. Stay away from tabloids and gossip shows

It seems like every week a new celebrity gets engaged these days. It’s only a matter of time until you get wrapped up in Halle Berry’s, Drew Barrymore’s and Jessica Beil’s wedding plans on top of your own. Trust me – you’ll never hear the end of speculation wedding reports once a celeb proposal goes down. Channel your will power and resist the urge to follow celeb wedding gossip.

Did I forget something? Did your wedding take control of your life or vice versa?